Callum Jackson 

adidas ultraboost light 


Global Running Campaign

epic energy. lightest ever.

Our aim was to create a unique & ownable campaign that expresses the feeling 
of both energy & lightness. To do so our photography leveraged tonal lightness, considered negative space and airborne runners in energetic stances. 

Authenticity played a key factor so we embraced the imperfections and utilised analogue techniques to add a human touch to running.