Callum Jackson 

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The Vegetarian Butcher 

Brand Visual Identity

A while back, I had the pleasure of working on The Vegetarian Butcher’s identity, a brand celebrated for its bold, artisanal style fused with Art Nouveau elegance. The goal was to streamline their look and amplify its personality, staying true to those iconic Nouveau roots to heighten brand recognition.


In collaboration with renowed Illustrator Dana Tanamachi, we crafted a suite 
of bespoke, Art Nouveau illustrations and built a modular system that scales seamlessly across platforms, touchpoints, and markets. “Sacrifice Nothing” remains the rallying cry, with consistency anchoring the new identity while 
allowing the flexibility to adapt and thrive across any asset.