Callum Jackson 

adidas 4DFWD


Global Running Campaign

All runners move forward, right? Nope.
Actually the opposite happens. Every time a runner’s foot lands the ground stops it. Scientists call it braking forces.

Adidas hacked these braking forces with a 3D printed midsole, that literally stops the ground from stopping you.It’s called 4DFWD. And with it no stride will ever feel the same again.

Welcome to the future of running.